Since its inception, the SRO Motorsports America GT Business Forum initiative has become one of the most valuable off-track programs within the paddock, cultivating a space where sporting passion meets professional opportunity.
Launched just last year, the GT Business Forums were designed to bring together key stakeholders from across the industry, consisting of team owners, manufacturers, sponsors, suppliers, and corporate partners, as well as leaders from outside the racing world who share a mutual interest in innovation, performance, and strategic growth.
They have continued to evolve into high-level networking events that create meaningful B2B connections extending far beyond race weekends. Whether it’s a Fortune 500 executive exploring a new partnership opportunity, or a technology company seeking to collaborate with a top-tier team, the GT Business Forum provides a setting where ideas and introductions translate into real, tangible business impact. SRO America has formed longstanding, successful partnerships with a wide variety of industry leaders across many fields, including AWS, Endava, Google, The University of Texas, VBrick, and WWEX, among others, further showcasing the depth of knowledge and the potential for collaboration.
Hosted at select SRO America race weekend events throughout the season, the GT Business Forums feature curated discussions, networking sessions, and brand showcases. The format fosters authentic conversations between people who might not otherwise cross paths, whether it be from motorsport executives and automotive innovators, to leaders in finance, real estate, hospitality, and technology.
One of the primary objectives is to provide a platform where all forms of entrepreneurs and thought leaders across sectors can come together to collect and share valuable knowledge and insights, all connected through a common interest in motorsports and the thrill of competition.
“GT World Challenge is not just about the best GT racing across the world, it’s about community and collaboration,” said Greg Gill, President and CEO of SRO America. “Through these forums, we have been able to create an environment where partners can connect, share insights, and open doors that might not exist elsewhere. It’s an exceptional way to foster these valuable relationships and bring continued success across a wide variety of industries.”
The success of the initiative reflects SRO’s broader mission to strengthen the connection between the paddock and the boardroom in order to ensure that the partnerships forged in GT racing continue to accelerate business growth both in North America and on a global scale.
As GT World Challenge America looks ahead to what promises to be an even bigger and better 2026 season, the GT Business Forum remains a cornerstone of that mission by striving to drive forward relationships that are as enduring as the racing passion that unites everyone who attends.