The fresh design coincides with a pair of major landmarks for the twice-around-the-clock endurance contest, which celebrates its 75th running this summer and its 100th anniversary in 2024. The upcoming event will also be the first following a new title sponsorship agreement with CrowdStrike, whose own branding forms part of the race's revised visual identity. The industry-leading cybersecurity company joins loyal partners Fanatec, AWS, TotalEnergies and Pirelli as part of the Ardennes classic.
Representing a first full redesign in more than 15 years, the logo produces a lean, modern look that is instantly identifiable as the CrowdStrike 24 Hours of Spa. The outcome is both clear and dynamic, while the addition of the Belgian flag recognises the important relationship between the race and its homeland. The new logo will be clearly visible around Spa-Francorchamps this summer and on all promotional materials during the build-up to the event.
Following considerable anticipation, tickets for the race will go on sale at the beginning of February, with further news to be communicated during the coming weeks. What’s more, a revised schedule for 2023 means preparations for the CrowdStrike 24 Hours of Spa will begin earlier than ever this season. The official test days will take place on 23-24 May, while the main event is set to run over the weekend of 1-2 July, with track activity beginning on Tuesday 27 June and continuing throughout the week.
The programme will include a packed line-up of support action from the Lamborghini Super Trofeo, Formula Regional European Championship by Alpine, GT4 European Series, GT4 Scandinavia, GT1 by Curbstone and the all-new McLaren Trophy Europe. The essential off-track element will also be at full strength, featuring the traditional parade, music concert and other fan favourites. The concert line-up, as well as the full event schedule, are set to be revealed in February.
With all of this to look forward to, 2023 promises to be a vintage year in which the CrowdStrike 24 Hours of Spa celebrates its history and looks towards an exciting future.
Charles Saunders, VP of Global Motorsport Partnerships and Brand Experience, CrowdStrike: “This is the perfect event to highlight our commitment to SRO Motorsports Group and the European market. With speed as the common element in both cybersecurity and racing, this partnership represents a unique opportunity to share our story with new audiences across Europe and bring our mission of stopping breaches and protecting our customers to life."
Stéphane Ratel, SRO Motorsports Group Founder & CEO: "The start of a new era is the ideal time for the CrowdStrike 24 Hours of Spa to adopt a fresh look and I am thrilled with the result. It fits perfectly with the latest phase in the race's development, not least by signifying the beginning of our exciting partnership with CrowdStrike. Changes like these are important, but we aim to deliver consistency when it comes to the event itself. In this respect the CrowdStrike 24 Hours of Spa will continue to be the highlight of our season and a source of immense pride for everyone at SRO."