In GT racing, small inefficiencies quickly turn into lost seconds that decide outcomes.
CieloVision is bringing its spatial intelligence technology into that environment through a partnership with JMF Motorsports, beginning at Circuit of the Americas and continuing through the 2026 GT World Challenge season.
The collaboration pairs CieloVision with a top team in the series. JMF Motorsports fields multiple entries across GT World Challenge and TC America, including its championship-leading Mercedes-AMG GT3 program. CieloVision will support the team as both a sponsor and a technology partner, with branding across its race cars and deployment inside live pit operations.
The initial use case is simple. CieloVision’s system will capture how cars enter and align within the pit box, a detail that directly affects fueling, crew movement, and execution during a stop.
The goal is to capture what is actually happening and use that data to refine performance over time.
“This is the kind of environment where you learn quickly,” said CieloVision CEO Imre Szenttornyay. “When timing matters and everything is happening at speed, you can see where technology adds value. We are putting our platform into a live setting and letting it show us where it works best.”
The effort is part of a broader push to expand CieloVision’s spatial intelligence platform into new environments. Today, the company’s technology is used in settings like retail and quick service restaurants to monitor execution and improve operational consistency. Motorsports introduces a different set of constraints and a faster feedback loop.
For JMF Motorsports, the partnership creates another way to evaluate performance.
“We already review everything we do, but this gives us a different lens,” said JMF Motorsports CEO Danny Kok. “It allows us to examine our processes more closely and confirm what we believe is working.”
Both teams expect the work to evolve over the course of the season, with additional use cases explored as more data is gathered.
About CieloVision
CieloVision helps organizations increase revenue in their physical spaces by turning real-time customer and operational data into action. Using computer vision and spatial intelligence, the platform identifies what is happening inside a location and surfaces opportunities to improve engagement, optimize operations, and drive more consistent performance. CieloVision works with organizations across industries, including retail and quick service restaurants, and is expanding into new environments where performance, timing, and execution directly impact outcomes.
About JMF Motorsports
JMF Motorsports is a professional racing team competing in SRO America in the GT World Challenge and TC America series. The team fields multiple entries across both series, including a championship-contending GT3 program, and is known for its focus on performance, precision, and continuous improvement. JMF Motorsports partners with leading organizations to explore new technologies and approaches that can enhance race operations and team performance.